3/19/2026
Pro Pulling League
Fair Valley Performance Extends Alliance with IHRA Pro Pulling Series
Fairfield, OH (March 19th, 2026) - Fair Valley Performance, a leader in high-performance diesel engine components based in Sauk City, Wisconsin, continues their role as an Associate Sponsor of the IHRA Pro Pulling Series in 2026.
“Dennis (Frey) and his team at Fair Valley Performance are tremendous partners for the IHRA Pro Pulling Series, at the national level and at the state level, with Atlantic Pro Pulling and Badger State Tractor Pullers," offered Johnathan Mears of the IHRA Pro Pulling Series. "Their commitment to the sport is highly appreciated as they deliver high-quality diesel components and services that are the go-to choice for pullers across the sport. As we embark on a pulling season with groundbreaking changes, we're excited that they are a part of our pulling family in 2026."
About Fair Valley Performance:
Fair Valley Performance (FVP) was established in 2001 marketing and selling data acquisition systems to the pulling industry. Dennis Frey had been working in the diesel fuel injection industry since 1991, and in 2007, founded and started the diesel fuel injection and turbocharger side of FVP, building and servicing diesel fuel injection pumps, injection lines, injectors, and turbochargers. Although no longer involved with the data acquisition business, much emphasis has gone into offering fuel supply and water injection systems as well. To enhance the fuel and air side of the business, in 2021, FVP acquired the Columbus Diesel Motorsports division which included the parts inventory, tooling, and test equipment. Also in 2021, FVP acquired Midwest Machining which included CNC and EDM machining equipment along with the owner’s expertise. Since then, FVP continues to emphasize more on and grow the pulling diesel performance side of the business, now servicing the pulling industry throughout the U.S., Canada, Europe, and Australia. Dennis, Jenny, and Ridge Frey, along with the rest of the FVP team, look forward to growing with and servicing the diesel pulling industry. Log on to www.fvpdiesel.com for information on their extensive line of products and services.
About IHRA Pro Pulling Series:
Entering its 21st season in 2026, the IHRA Pro Pulling Series continues as the world's largest truck and tractor pulling sanctioning body, featuring 300 sessions of competition across twenty states through the Champions Tour, Hart's Diesel Silver Series, Sancrest Western Series presented by Champion Seed, AP1 Insurance Midwest Region, and their member-states. The Pro Pulling League is the only sanctioning body to offer pulling coverage across all broadcast platforms, through their own in-house live stream service (www.propulling.tv),and Speed Sport 1 - The Motorsports Network, reaching more than 150 million homes.
For the latest in news from the IHRA Pro Pulling Series stay tuned at www.propulling.com and follow us in social media: On our Facebook page, on X/Twitter (@propulling), and on Instagram (propullingleague). Our YouTube channel (@propullingleague) offers exciting truck and tractor pulling action from past events.
About International Hot Rod Association (IHRA):
Founded in 1970, IHRA is a major North American drag racing group. It organizes racing at all levels, from local to professional. The IHRA is now focused on elevating all motorsports, including Truck and Tractor Pulling, and improving the fan experience through collaboration and innovation.
For more info, visit www.IHRA.com or follow @IHRA on social media.
Submitted By: Bryan Lively
