4/8/2025
Pro Pulling League
Fair Valley Performance Named as a New Associate Sponsor of Hot Shot's Secret Pro Pulling League in 2025
Sellersburg, IN (April 7, 2025) – Fair Valley Performance, a leading provider of high-performance diesel engine components based in Sauk City, Wisconsin, returns in 2025 to the Hot Shot's Secret Pro Pulling League as an Associate Sponsor.
“We welcome Dennis (Frey) and his team at Fair Valley Performance back to the Hot Shot's Secret Pro Pulling League," offered Johnathan Mears, PPL Chief Competition Officer. “Their exceptional line of diesel components and services are the go-to choice for pullers across the sport, and they've expanded their product line to include Sigma injection pumps. Their presence in the sport not only includes national and regional support with PPL, but they are a longtime supporter of PPL member-state Badger State Tractor Pullers and will provide support to the newly-formed Atlantic Pro Pulling member-state. We're excited for this partnership in 2025 and beyond.”
About Fair Valley Performance: Fair Valley Performance (FVP) was established in 2001 marketing and selling data acquisition systems to the pulling industry. Dennis Frey had been working in the diesel fuel injection industry since 1991, and in 2007, founded and started the diesel fuel injection and turbocharger side of FVP, building and servicing diesel fuel injection pumps, injection lines, injectors, and turbochargers. Although no longer involved with the data acquisition business, much emphasis has gone into offering fuel supply and water injection systems as well. To enhance the fuel and air side of the business, in 2021, FVP acquired the Columbus Diesel Motorsports division which included the parts inventory, tooling, and test equipment. Also in 2021, FVP acquired Midwest Machining which included CNC and EDM machining equipment along with the owner’s expertise. Since then, FVP continues to emphasize more on and grow the pulling diesel performance side of the business, now servicing the pulling industry throughout the U.S., Canada, Europe, and Australia. Dennis, Jenny, and Ridge Frey, along with the rest of the FVP team, look forward to growing with and servicing the diesel pulling industry. Log on to www.fvpdiesel.com for information on their extensive line of products and services.
About Hot Shot's Secret Pro Pulling League:
Celebrating its' twentieth season, the Pro Pulling League continues as the world's largest truck and tractor pulling sanctioning body, featuring 300 sessions of competition across twenty states through the Champions Tour, Hart's Diesel Silver Series, Champion Seed Western Series, AP1 Insurance Midwest Region and their member-states. The Pro Pulling League is the only sanctioning body to offer pulling coverage across all broadcast platforms, through their own in-house live stream service (www.propulling.tv),and cable access through www.MAVTV.com and www.CBSSports.com.
For the latest in news from the Pro Pulling League stay tuned here at www.propulling.com and follow us in social media: On our Facebook page, on X/Twitter (@propulling), and on Instagram (propullingleague). Our YouTube channel (@propullingleague) offers exciting truck and tractor pulling action from past events.
Pro Pulling League Marketing Partners
Hot Shot's Secret
Title Sponsor and Official Fuel Additive of the Pro Pulling League
Click HERE to become a Hot Shot's Secret Dealer
ARP (Automotive Racing Products)
Official Fastener of Hot Shot's Secret Pro Pulling League
MAC Trailer
Official Trailer of Hot Shot's Secret Pro Pulling League
Coal Train Energy
Associate Sponsor of the Hot Shot's Secret Pro Pulling League
CM Pulling Tires
Official Tire Cutter of Hot Shot's Secret Pro Pulling League
STOP-FYRE®
Official Fire Extinguisher of Hot Shot's Secret Pro Pulling League
Fair Valley Performance
Associate Sponsor of the Hot Shot's Secret Pro Pulling League
LiQuiTube
Associate Sponsor of the Hot Shot's Secret Pro Pulling League
Fleece Performance
Associate Sponsor of the Hot Shot's Secret Pro Pulling League
Optima Batteries
Associate Sponsor of the Hot Shot's Secret Pro Pulling League
Champions Tour Marketing Partners:
ApexTurbo - Big St. Charles Motorsports - Fair Valley Performance - Lemke Motorsports - Mitas Agricultural Tires - SCS Gearbox/Probell Racing - Summit Racing Equipment
Hart's Diesel Silver Series Marketing Partners:
Advanced Yield - Kawasaki Parts Warehouse
Champion Seed Western Series Marketing Partners:
Tuff Wireless - Sancrest Trailer Sales - Sancrest Specialized Transport - No Way Man Diesel
Submitted By: Bryan Lively