CORONA, CA (April 11, 2018) -, the world's online source for everything automotive, is the newest addition to the Team Lucas family. The Madison, Wisconsin-based auto parts store will be a presenting sponsor of events and television coverage in the 2018 Lucas Oil Late Model Dirt Series (LOLMDS) and the 2018 Lucas Oil Pro Pulling League (LOPPL). is a family business founded  in 1999 by automotive engineers. The first goal of the company was to liberate the information hidden behind the traditional auto parts store counter. Customers see all available parts, brands and specifications, rather than just what one storefront stocks or one counter-person knows.'s second goal was to make parts affordable. By remaining a strictly online company, has no expensive store locations or stagnant inventory. Today, RockAuto ships thousands of parts, from hundreds of manufacturers, to millions of customers all over the world.

As the newest Team Lucas partner, will benefit from 74 cumulative hours of TV coverage in the Lucas Oil Pro Pulling League which will have a presence on CBS network television, CBS Sports Network, NBC Sports Network and MAVTV Motorsports Network. The same four networks will provide 76 cumulative hours of coverage of the Lucas Oil Late Model Dirt Series augmented by 17 live streams on Lucas Oil Racing TV.

"Lucas Oil events are a great fit for We have parts for everything from the competing vehicles, to the tow rigs, to the fans' cars in the parking lot," says Tom Taylor, VP of Marketing.

ABOUT ROCK AUTO: was founded in 1999 by the Taylor family in Madison, Wisconsin. Today, RockAuto ships thousands of auto parts from over 300 manufacturers to customers on every continent except Antarctica-including APO/FPO addresses. The RockAuto catalog is updated daily with mechanical parts like brake pads and shock absorbers, body parts like bumpers and mirrors, interior trim like door handles and carpets, and major assemblies like steering gears, CV axles, engine long blocks, and complete transmissions. Repair manuals are available to help customers learn how to successfully perform a repair. For more information:

Team Lucas creates an alliance between Lucas Oil Products Inc. and select marketing partners that enhances brand awareness, maximizes television event coverage and heightens live, family-friendly event experiences. Team Lucas' fan and media exposure includes the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series, Lucas Oil Late Model Dirt Series, Lucas Oil American Sprint Car Series, Lucas Oil Drag Boat Series as well as Lucas Oil Speedway and Lucas Oil Stadium, home of the Indianapolis Colts of the NFL.





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