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Today it was announced that CANIDAE All Natural Pet Foods has aligned itself in a marketing partnership with Lucas Oil Products and the far reaching motorsports properties that fall under the Team Lucas umbrella. No stranger to motorsports marketing, CANIDAE will add to its already impressive list of racing interests that include the NHRA Top Fuel Funny Car of Jim Dunn Racing, the Rockstar Energy Suzuki CANIDAE Pro Supercross and Motocross Team, CANIDAE Sand Drag teams and the CANIDAE Pet Foods off road Trophy Truck and Class 6 Truck.
“This connection with Lucas Oil Products provides us with the opportunity to share our message of Responsible Pet Ownership and the CANIDAE product line to the national and worldwide audience that is passionate about motorsports and their pets. Each of these individual series that Lucas Oil oversees provides unique and exciting racing and we can’t wait to be a part of it,” said CANIDAE Director Scott Whipple, himself a sand dragster record holder and co-driver of the CANIDAE Pet Foods Trophy Truck.
This comprehensive program will provide CANIDAE with a full slate of national grass roots racing event programming and on-site activation opportunities to complement their high profile motorsports endeavors. Along with fielding teams in many of the involved series, CANIDAE will be the Official Pet Food of the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil ASCS Sprint Car Dirt Series and the Lucas Oil Drag Boat Racing Series.
“All of the folks at CANIDAE share our enthusiasm for racing,” said Lucas Oil Products Executive Vice-President Bob Patison. He continued, “We are delighted that they see the wide ranging marketing opportunities that are created with this partnership and we look forward to working with them side by side to accomplish their goals.”