Lucas Oil Pro Pulling League

E3 Spark Plugs, developer and marketer of a superior, powerful and ecologically friendly line of automotive, power sports and lawn & garden spark plugs, joins the Lucas Oil Pro Pulling League in 2008 as the newest member of the powerful business nucleus known as “Team Lucas”.

The Point Vedra, Florida-based company recently signed on to a three-year program inclusion with Pro Pulling League (PPL) parent company, Lucas Oil Products, and will have a major presence at the elite truck and tractor pulling sanctioning body’s series of more than 250 professional and sportsman events throughout the United States.

“We welcome E3 Spark Plugs to the Lucas Oil Pro Pulling League, and are proud to expose their unique and proven products to a demographically rich level of attendees at our events, many which are held as cooperatives at major county fairs in rural and sub-rural grassroots locations,” said PPL league director, Mike Chastain.

“This one-on-one live event consumer exchange, coupled with high visibility from more than 60 hours of Lucas Oil Pro Pulling League programming to upwards of 190-million U.S. households through cable television giants ESPN2, Versus, Speed and MAV TV, will further expose their products to a diverse and brand loyal base,” Chastain said further.

E3 Spark Plugs are the product of years of fundamental research in the combustion field and boast of upwards of 12-percent gains in horsepower, reduced fuel consumption, while cutting harmful toxic emissions. This is due to their change from the traditional J-shaped, rounded electrode design to a unique, open diamond-shaped end piece with square corners, which creates the preferred edge-to-edge spark path, among many other factors.

E3 Spark Plugs, the next generation of spark plug technology, are currently available at over 14,000 retail locations including CSK, Pep Boys, Home Depot, Advance Auto, Lowe’s, Jeg’s, JC Whitney, Summit Racing Equipment, Sears and Wal-Mart, among others.

E3 president, Todd Arey, says, “We are especially pleased to be a part of the Lucas Oil Pro Pulling Series.  The same initiative and creativity that sparks the drive to race, is found at E3.  Our commitment to innovation is equally strong and representative in our line of high performance, environmentally friendly spark plugs.”

E3 joins other major companies as part of “Team Lucas”, which already boasts K&N Engineering, General Tire, Dixie Chopper, Torco Racing Fuels, R&L Carriers, Super Clean, Jim Beam Distillery, and Fatheadz Eyewear.

The Lucas Oil Pro Pulling League enters its third year of operation in 2008, and continues to bring its event sanctioning and business footprint to the sport’s forefront. Their events feature the sport’s biggest names in professional competition through its nationally televised Lucas Oil Champions Tour series, plus major Regional and State competitions through the sport’s largest and most respected Member Associations.

The Lucas Oil Pro Pulling League is owned by Lucas Oil Products and supported by several corporate business partners:  R&L Carriers, Torco Fuels, General Tire, Summit Racing, K&N Filters, Jim Beam, Fatheadz Eyewear, Dixie Chopper, E3 Sparkplugs, and Super Clean. In 2008 the series will receive over 60 hours of prime television coverage on cable sports giants ESPN2 and VERSUS. For more information call 812-216-4024.