Lucas Oil Pro Pulling League

K&N Engineering, of Riverside, Calif., will continue its backing of professional and sportsman truck and tractor pulling competitors through a $30,000 Major Contingency Program signed with the Lucas Oil Pro Pulling League (PPL) in 2008.

The 38 year-old Company, a world renown inventor and innovator in the field of reusable cotton gauze filter technology, will pay a total of nine (9) divisions within the PPL, including its elite and nationally televised Lucas Oil Champions Tour, upper tier Super Clean (Regional) Series, and several others to be announced.

“K&N Filters has been with us from the very start of our organization, and their continued participation and support is tremendously appreciated by all parties,” said PPL Director, John Mears.

“As a highly visible and key member of ‘Team Lucas’, K&N Filters is able to gain valuable exposure through our brand loyal competitor base, plus hundreds of thousands of impressionable consumers at venues across a vast demographic scale,” he continued.

“In addition, more than 90-million U.S. and international households will continue to see their brand activation and products in use within our extensive series of cable television broadcasts, including sports giant ESPN2, Speed, Versus, and others.”

Competitors are eligible for the program providing their vehicles utilize either a K&N Filters air filter, or K&N Filters oil filter, and must also be affixed with approved decals on each side of vehicle during competition.

Winners from eligible divisions within the Lucas Oil Champions Tour will receive $150, while runner-ups will get $100. For the Pro Stock 4X4 Truck class within the (Regional) Super Clean Series, winners will take home $100, with $50 each going to the runner-up.

The 2008 PPL season kicks off with its (Regional) Super Clean Series the weekend of April 25-26, 2008 in Maryville, Tenn. Divisions taking part include Pro Stock 4X4 Truck, Modified 4X4 Truck and Super Farm Tractor.

Initial running of the elite Lucas Oil Champions Tour takes place one week later in Concord, North Carolina, during the Carolina Super Pull (www.superpull.com). The May 2-3, 2008 event will include Super Modified Two-Wheel Drive Truck, Pro Mod Four-Wheel Drive Truck, plus Super Farm Tractor.

From humble beginnings as a family run business over 35 years ago, K&N Engineering, now a truly global company with offices in the U.K. and the Netherlands, continues to exist as a family owned business with an enthusiast mindset and a direct connection with motor sports that carries over throughout all levels of management and manufacturing.

Today, K&N exists as both the sales and brand leader for performance filters, and maintains a stocking catalogue of over 3,500 part numbers, including an extensive line of both factory replacement drop-in filters, FIPK (Fuel Injection Performance Kit) applications, and its line of innovative Performance Gold oil filters. For more information, please visit their official website at: www.knfilters.com.

Owned by Corona, Calif.-based parent company Lucas Oil Products (www.lucasoil.com), the Lucas Oil Pro Pulling League enters its third season as has become a leading organizational and governing body within professional truck and tractor pulling. The PPL will conduct in excess of 240 events in 2008.

Marketing and branding of the PPL is bolstered through its “Team Lucas” alliance of major automotive aftermarket and consumer companies, including Lucas Oil Products, R&L Carriers, K&N Filters, Jim Beam, Torco Race Fuels, Summit Racing Equipment, Fatheadz, E3 Spark Plugs, General Tire, Super Clean, and Dixie Chopper.

For more information, including Lucas Oil Champions Tour and television schedules, Regional and Member State schedules, plus rules and press archives, please visit their official website at: www.propulling.com, or call: 812-216-4024.